Dear Sales Super Star,

One of the most productive use of your times is lead generation. Period.

Depending on your industry, you'll have a different approach on this activity. But regardless of your industry, having a non-stop flow of leads coming in everyday is the difference between barely making it to making 6+ figures.

Now everybody always wants to know what the "best" way to generate leads is. Do you advertise offline? Online? Pay for leads?

The answer is a combination of online and offline.

By the way, NEVER buy your leads... they are low quality, re-sold and a waste of your money.

Lets use Real Estate as an example.

You're a determined agent and are looking to get your sales in 7 and 8 figures. Whats the best way to get leads?

Depends...

The rule of marketing is always: "Pay with your money, or pay with your time."

Let's say you need to make a sale quick... keep the lights on quick.

You're going to get people to contact you. You only have $50 to your name. Here's what you do:

-Get benefit laden business cards printed. Do them yourself if you're really broke and leave them everywhere you go. Hand out a minimum of 50. Or print out fliers with a similar message and place them on every door in your farm area (or have some kids do it). Try to do both cards and fliers, but if you have to chose one, go with the fliers.

-There secret of making this free marketing work is a push to action. Offer a free report to those who call. "7 Ways To Buy A New Home When Banks Aren't Lending" or "Sell Your Home In 21 Days Using These 6 Secrets"

When people call, and they will, get their contact information (name, phone, plans for buying/selling). Mail them their free report.

Use G.U.T.S. to close them and get your check.

Marketing on a budget requires a bit of creativity, but it is definately possible.

Spend most of your day talking to people that contacted you first, and your bank account will never be skinny again...

Ron

Isn't it time you learned a sales and marketing system that works? Use G.U.T.S. and go to the bank more often.
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