Simple Cold Calling Technique 04/14/2010
If you want to learn cold calling techniques that will put you in the top of your sales team, then you'll want to read this article. You might not enjoy cold calling, but you know that prospecting is a necessary evil of any sales position. Most of the old sales techniques concentrate on opening a phone book and dialing for dollars. The problem with this approach is that it is abrasive and you have to put up with the rejection that comes with bothering people. Here are the only cold calling techniques you need use to remove the rejection of talking to strangers, and improve your closing ratio significantly. The technique is warm calling and this is simply finding people with some kind of interest in your product and service. The easiest way to find these people is by giving away free information either in the form of a report or free consultation. To give away your valuable information, you'll need to set up some type of capture page that can be as simple as a free Google blog or website. Once you have this site, offer information about your product or service and provide quality content for the people looking online... hoping to find a solution to their big problem (your product). When someone requests information from you, simply give them a courtesy call. Be sure to ask them questions about their problem and offer to give them a free consultation to see if you can help them solve their big problem. At this point, you have identified someone is in dire need to a solution that you happen to sell. Use a friendly, non-adversarial sales approach to take your new prospect through the different stages of the sale. It's important that you qualify your prospect early on to make sure there is an ability and commitment they can pay for the product/service once you show them that you're able to solve their problem. Otherwise, you become a free consultant that no one will respect or buy from. Using these cold calling techniques allow you to turn your cold call prospecting into a warm, solution-finding call without the rejection, stress, or low sales that normal cold calling brings. You'll also notice that using these cold calling techniques makes prospecting a fun activity and that calling fear disappears. Try it out... once you talk to warm prospects, you'll never make another cold call again! Comments04/28/2010 08:28
I agree most people do not enjoy cold calling. Following your techniques does indeed turn them into warm calls. My experience has been that when you have attracted people to you, they are pleased to hear from you. This article was great indeed, its very informative especially to those newbie here in the industry. We really do need a prospect to do the cold calling in our business. And we must be aware of things that are included to that field. If you have time and want to know more about this please check my blog at http://www.inboundsales.net/blog/bid/24655/When-is-the-Perfect-Time-to-Call-a-Prospect Leave a Reply |
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